Digital Marketing Training / Course in Jodhpur
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Digital Marketing Training Course in Jodhpur, it focuses on assisting you to master the essential disciplines in digital marketing such as SEO, SEM, PPC, social media, conversion optimization, content marketing, mobile, and email marketing. As the demand for Digital marketing has raised in the last few decades. IIP Academy provides Digital Marketing Training Course in Jodhpur, along with a globally recognized certification that will boost your value in the marketplace as well as prepare you for a successful career in digital marketing.
IIP Academy Offer the Professional Course in digital-marketing for fresher as well as working professionals. We will provide you best quality training in digital-marketing. This course is basically for those students who want to became a Web Developer. At the end of the courses, students will be given Live Project Training. By doing this course, one can be employed in Software Development Company or can run their own business through Freelancing and many other.
Why Career In Digital Marketing?
- Until 2020, Approximately 2 Million New Digital Jobs Are Being Expected In The U.K. Alone, But No Sufficient Digital Professionals To Fill Them.
- According To Marketing Hiring Trends, The Demand For Digital Marketing Experts Surpasses Supply With About 44% Of Companies Wanting To Hire More Digital Marketers.
- Digital Marketing Offers A Spectrum Of New Opportunities In Career, So It Is Affordable For Digital Marketers To Be Picky Regarding Job Positions And The Type Of Company They'd Like To Work For.
The 5D Of Digital Marketing:
- Digital Devices – Consumers Endure Brands As They Associate With Business Websites And Apps, Via Some Connected Devices Such As Tablets, TVs, Smartphones, Desktop Computers, And More.
- Digital Platforms – Mostly Interactions Occur On These Platforms Via A Browser Or Apps. Some Of The Significant Platforms Are Facebook (And Instagram), Google (And YouTube), Twitter And LinkedIn, And More.
- Digital Media – You Can Engage Customers And Help Them Reach You Via Communication Channels Such As Social Networks, Advertising, Email And Messaging, And Search Engines.
- Digital Data – The Insight Businesses Gather Information About Customer's Profiles And Their Preferences In Markets For Future Scope. But Now, It Needs To Be Secured By Law.
- Digital Technology – Several Businesses Create A Specific Marketing Technology That Enterprises Use For Creating Interactive Experiences From Apps And Websites For Marketing Purposes.
Who Can Take Up Digital Marketing Training?
- All The Tech Graduates
- School Students
- Data Analysts And IT Professionals
- Any Fresher Or Post-Graduate.
Kinds Of Training Modes:
- Classroom Training
- Corporate Training
- Internship
Session 1 : Introduction To Digital Marketing
- What Is Marketing?
- How We Do Marketing?
- What Is Digital Marketing?
- Benefits Of Digital Marketing
- Comparing Digital And Traditional Marketing
- Defining Marketing Goals
Session 2 : Search Engine Optimization (SEO)
- Introduction To Search Engine
- What Is SEO?
- Keyword Analysis
- SEO Reporting
- On-Page Optimization
- Off-Page Optimization
- Search Engine Algorithms
Session 3 : Search Engine Marketing (SEM)
- Introduction To Paid Ad
- Display Advertising
- Google Shopping Ads
- Remarketing In AdWords
Session 4: Social Media Optimization (SMO)
- Role Of Social Media In Digital Marketing
- Which Social Media Platform To Use?
- Social Media Platforms – Facebook, Twitter, LinkedIn, Instagram, YouTube And Google+
- Audit Tools Of Social Media
- Use Of Social Media Management Tools
Session 5: Social Media Marketing (SMM)
- What Are Social Media Ads?
- Difference Between Social Media And Search Engine Ads.
- Displaying Ads- Facebook, Twitter, LinkedIn, Instagram & YouTube
- Effective Ads To Lead Generation
Session 6: Web Analytics
- What Is Analysis?
- Pre-Analysis Report
- Content Analysis
- Site Audit Tools
- Site Analysis Tools
- Social Media Analysis Tool
Session 7: Email Marketing
- What Is Email Marketing
- Why E-Mail Marketing Is Necessary?G
- How Email Works?
- Introduction To Mail Chimp
- Email Marketing Strategy
- Improving ROI With A/B Testing
- Popular Email Marketing Software's
- Email Marketing Goals
- Best Ways To Target Audience And Generate Leads
Session 8: Online Reputation Management (ORM)
- What Is ORM?
- Why ORM Is Important?
- Understanding ORM Scenario
- Steps To Build Reputation Online
- Different Ways To Create Positive Brand Image Online
- Understanding Tools For Monitoring Online Reputation
- Step By Step Guide To Overcome Negative Online Reputation
Session 9: Lead Generation
- What Is Lead Generation
- Lead Generations Steps
- Best Way To Generate Lead
- Steps To Build Reputation Online
- How To Generate Leads From – LinkedIn, Facebook, Twitter, Direct Mail, Blogs, Videos, Infographics, Webinar, Strong Branding, Media
- Tips To Convert Leads To Business
- Measure And Optimize
Session 10: Affiliate Marketing
- What Is Affiliate Marketing
- How Affiliate Marketing Works
- How To Find Affiliate Niche
- Different Ways To Do Affiliate Marketing
- Top Affiliate Marketing Networks
- Methods To Generate And Convert Leads
Session 11: Content Marketing
- What Is Content Marketing?
- Introduction To Content Marketing
- Objective Of Content Marketing
- Unique Ways To Write Magnetic Headlines
- Tools To Help Content Creation
- How To Market The Same Content On Different Platforms
- Content Marketing Strategy
- How To Write Great Compelling Content
- Keyword Research For Content Ideas
Session 12: Mobile App Optimization
- App Store Optimization (App Name, App Description, Logo, Screenshots)
- Searched Position Of App
- Reviews And Downloads
- Organic Promotions Of App
- Paid Promotion
Session 13: Google AdSense
- What Is Google AdSense
- How It Work?
- AdSense Guidelines
- Types Of AdSense Account
- AdSense Setup
- AdSense Insights
- Website Ideas For Online Earning
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